Creative Automation Pilot
Creative Automation Pilot
Creative Automation Pilot
A pilot focused on structured design production, repeatability, and campaign asset scaling.
A pilot focused on structured design production, repeatability, and campaign asset scaling.
A pilot focused on structured design production, repeatability, and campaign asset scaling.
CLIENT
Nike
ROLE
Art Direction
YEAR
2020
CATEGORY
Production Systems
What mattered.
What mattered.
What mattered.
Explored ways to make high-volume campaign production faster without sacrificing brand consistency utilizing the Celtra platform to bring automation to scale. Partnered with Critical Mass; part of the tech vetting process for creative capabilities. Guidance: Max Kramer
Explored ways to make high-volume campaign production faster without sacrificing brand consistency utilizing the Celtra platform to bring automation to scale. Partnered with Critical Mass; part of the tech vetting process for creative capabilities. Guidance: Max Kramer
Explored ways to make high-volume campaign production faster without sacrificing brand consistency utilizing the Celtra platform to bring automation to scale. Partnered with Critical Mass; part of the tech vetting process for creative capabilities. Guidance: Max Kramer
Tools used.
Tools used.
Tools used.
Adobe Photoshop • Celtra
Adobe Photoshop • Celtra
Adobe Photoshop • Celtra