Working with Upwork's phenomenal motion team and the talented copywriting team under a tight window, this launched to drive more excitement around Upwork's presence within Claude and other LLMs.

Turned a one-night NFT NYC event into a cohesive identity, environment, and artifact system. The brief of this event was originally just to create an web3 gaming-themed announcement on twitter. Once I discovered how the event planner was going to minimally brand the space, this was a perfect brand moment to not only make the attendees but the partners feel something specially tailored to their interests.

Built scalable campaign design systems and digital retail storytelling across fast-moving launch cycles and marketing objectives. Creative Direction: Stacey Atkinson/Thompson, Katie Allen, John Gordon, David Creech

Explored ways to make high-volume campaign production faster without sacrificing brand consistency utilizing the Celtra platform to bring automation to scale. Partnered with Critical Mass; part of the tech vetting process for creative capabilities. Guidance: Max Kramer

Created a clear partner announcement system with enough visual tension to stand out.

Working with The New Company, we helped turn retail storytelling into a modular, reusable digital presentation system. Visually we were able to subvert a standard Nike retail page into a branded destination and a way for Nike Sportswear to market ANY product under their umbrella.

Created a visual system that could move from screen to event to object. The brief was to create a sub-brand for OpenSea that was focused on gaming in the web3 space as more games were emerging on the platform and the idea of live streaming became less of a nice to have and more of an opportunity to onboard people with new games and answer any questions they might have related to any functionality unique to being developed with crypto in-mind.

Under a tight timeline and working with an expert 3D design studio, we were able to bring excitement to the sneaker market for footwear that deserved a more considered treatment than standard detail photography.

Created a punchy redeemable token identity with enough character to stand alone in feeds. The brief was to create a visual that could be used for a non-fungible token for a new feature being developed for the OpenSea platform. The visual needed to be something that resembled something from early 16-bit video games, with a modern twist. Creative Direction: Jung Heo

Translated a technical protocol update into campaign assets that felt simple, legible, and launch-ready.

Made a product feature feel immediate through a simple, high-contrast teaser system.

Built a collectible visual language for internal recognition and community energy. The brief was to take an 8-bit skunk avatar and create a commemorative NFT for the company's internal awards. There were minimal rules, so I took it into the 3d/motion space.

Packaged product messaging into a cleaner, more memorable announcement surface.

Gave internal initiatives a visual language that felt considered instead of disposable.