Nike Air Shop
Nike Air Shop
Nike Air Shop
Art direction to an external agency and production work for a new marketing initiative.
Art direction to an external agency and production work for a new marketing initiative.
Art direction to an external agency and production work for a new marketing initiative.
CLIENT
Nike
ROLE
Digital Retail
YEAR
2019
CATEGORY
Production Systems
What mattered.
What mattered.
What mattered.
Working with The New Company, we helped turn retail storytelling into a modular, reusable digital presentation system. Visually we were able to subvert a standard Nike retail page into a branded destination and a way for Nike Sportswear to market ANY product under their umbrella.
Working with The New Company, we helped turn retail storytelling into a modular, reusable digital presentation system. Visually we were able to subvert a standard Nike retail page into a branded destination and a way for Nike Sportswear to market ANY product under their umbrella.
Working with The New Company, we helped turn retail storytelling into a modular, reusable digital presentation system. Visually we were able to subvert a standard Nike retail page into a branded destination and a way for Nike Sportswear to market ANY product under their umbrella.
Tools used.
Tools used.
Tools used.
Adobe Photoshop • Figma
Adobe Photoshop • Figma
Adobe Photoshop • Figma
