North America Digital Marketing

North America Digital Marketing

North America Digital Marketing

Digital marketing work across product storytelling, campaign systems, retail content, and production tooling.

Digital marketing work across product storytelling, campaign systems, retail content, and production tooling.

Digital marketing work across product storytelling, campaign systems, retail content, and production tooling.

CLIENT

Nike

ROLE

Digital Brand / Production Design

YEAR

2017–2021

CATEGORY

Production Systems

What mattered.

What mattered.

What mattered.

Built scalable campaign design systems and digital retail storytelling across fast-moving launch cycles and marketing objectives. Creative Direction: Stacey Atkinson/Thompson, Katie Allen, John Gordon, David Creech

Built scalable campaign design systems and digital retail storytelling across fast-moving launch cycles and marketing objectives. Creative Direction: Stacey Atkinson/Thompson, Katie Allen, John Gordon, David Creech

Built scalable campaign design systems and digital retail storytelling across fast-moving launch cycles and marketing objectives. Creative Direction: Stacey Atkinson/Thompson, Katie Allen, John Gordon, David Creech

Tools used.

Tools used.

Tools used.

Figma • Adobe After Effects • Adobe Photoshop • Adobe Illustrator • Apple Keynote • Invision • Airtable • JIRA

Figma • Adobe After Effects • Adobe Photoshop • Adobe Illustrator • Apple Keynote • Invision • Airtable • JIRA

Figma • Adobe After Effects • Adobe Photoshop • Adobe Illustrator • Apple Keynote • Invision • Airtable • JIRA

N7 Running Badge and Associated Mock-ups

Nike N7 NRC (Nike Run Club app) badge design with review frames showcasing unearned, earned states, and lock-up within the app to drive participation and awareness of the N7 program. Turquoise was intentionally used as the program focus on empowering Indigenous non-profits that are bringing sport to the youth.

Nike X Stranger Things digital activations on the category detail page for NSW and flipped authored text for collaborative theming with the show within the regimented format of the feed.

Some examples of performance marketing and campaign extensions using product detail photography in lieu of a photoshoot and the volume of needs from the paid media team. This was a graceful fall-back for creative since production photography was always available for .com. What resulted was a reusable visual framework for refreshes in creative or future campaigns.

Quick-win photoshoot for a Nike x Creed 2 (the movie) collaboration. Needed to create elevated assets since there wasn't any product photography available. Hardly any budget, but stuck to a gritty "boxing gym" look with color grade and a semi-organized laydown shot with boxing gloves and wrap tape on the concrete floor in the Nike North America Photo Studio.