Footwear Campaigns

Footwear Campaigns

Footwear Campaigns

Art direction to an external agency for high-heat footwear that didn't have capacity for a brand campaign.

Art direction to an external agency for high-heat footwear that didn't have capacity for a brand campaign.

Art direction to an external agency for high-heat footwear that didn't have capacity for a brand campaign.

CLIENT

Nike

ROLE

Art Direction

YEAR

2020

CATEGORY

Product Story

Burnie token artwork

What mattered.

What mattered.

What mattered.

Under a tight timeline and working with an expert 3D design studio, we were able to bring excitement to the sneaker market for footwear that deserved a more considered treatment than standard detail photography.

Under a tight timeline and working with an expert 3D design studio, we were able to bring excitement to the sneaker market for footwear that deserved a more considered treatment than standard detail photography.

Under a tight timeline and working with an expert 3D design studio, we were able to bring excitement to the sneaker market for footwear that deserved a more considered treatment than standard detail photography.

Adapt BB 2.0 'Tie Dye'; art direction was to hammer on the tie dye bursts of pigment into water, since there would be nice contrast to how predominantly white and light blue the shoe is.

3D/Production — Ilovedust
Art Direction — Brent Bacheller, Christopher Norman

Kybrid S2 'Sashiko' key art for the release of a new colorway for the popular basketball shoe. Art direction was to highlight the textural qualities of sashiko patterns with some subtle cell-shading for a light anime nod.

3D/Production — Ilovedust
Art Direction — Brent Bacheller, Jung Heo, Christopher Norman