Web3 Arcade

A cinematic launch world spanning identity, projection mapping, social, physical artifacts, and event graphics.

CLIENT

OpenSea

ROLE

Brand & Motion Designer

YEAR

2024

What mattered.

Turned a one-night NFT NYC event into a cohesive identity, environment, and artifact system. The brief of this event was originally just to create an web3 gaming-themed announcement on twitter. Once I discovered how the event planner was going to minimally brand the space, this was a perfect brand moment to not only make the attendees but the partners feel something specially tailored to their interests.

Tools used.

Figma • Adobe After Effects • Adobe Premiere

Use of a game cartridge harkens to the simpler times of gaming while allowing for the label to be a space to allow for disparate IPs to coexist.

The treatment emulates a mixture of an old CRT visual degradation, soft blurs and a templated approach for cohesion across different non-owned channels. The reasoning for the individual partner announcements was to pre-heat or generate interest & in-person participation around the event for the games' individual communities.

Game cartridges projection mapped via Resolume equipped event space. The original idea was to showcase random NFTs from each project on a 30-sec to 1-mintue loop, but after creating the personalized content for each partner… this was a great opportunity to make every person attending the event to feel excited about attending and supported by the OpenSea team and platform.