‘gg’ Branding & Identity

‘gg’ Branding & Identity

‘gg’ Branding & Identity

A gaming-inspired identity system for event, social, signage, and physical touchpoints.

A gaming-inspired identity system for event, social, signage, and physical touchpoints.

A gaming-inspired identity system for event, social, signage, and physical touchpoints.

CLIENT

OpenSea

ROLE

Brand World / Event Identity

YEAR

2024

CATEGORY

Brand Worlds

What mattered.

What mattered.

What mattered.

Created a visual system that could move from screen to event to object. The brief was to create a sub-brand for OpenSea that was focused on gaming in the web3 space as more games were emerging on the platform and the idea of live streaming became less of a nice to have and more of an opportunity to onboard people with new games and answer any questions they might have related to any functionality unique to being developed with crypto in-mind.

Created a visual system that could move from screen to event to object. The brief was to create a sub-brand for OpenSea that was focused on gaming in the web3 space as more games were emerging on the platform and the idea of live streaming became less of a nice to have and more of an opportunity to onboard people with new games and answer any questions they might have related to any functionality unique to being developed with crypto in-mind.

Created a visual system that could move from screen to event to object. The brief was to create a sub-brand for OpenSea that was focused on gaming in the web3 space as more games were emerging on the platform and the idea of live streaming became less of a nice to have and more of an opportunity to onboard people with new games and answer any questions they might have related to any functionality unique to being developed with crypto in-mind.

Tools used.

Tools used.

Tools used.

Blender • Adobe After Effects • Adobe Illustrator • Figma

Blender • Adobe After Effects • Adobe Illustrator • Figma

Blender • Adobe After Effects • Adobe Illustrator • Figma

Early logo explorations; initially wanted to use more novelty game-like or comic typography as more of a departure from the brand's use of Poppins font to Chakra Petch.

Social bar & frame for the streamer to put around the video input frame in Streamlabs.

'gg' gaming recap video I created with art from the project or scraping the internet for any form of marketing materials, showcasing each performing project with unique user stats.

Watch on X/Twitter here.